Bigger Isn't Always Better

Fülszöveg

BUSINESS/STRATEGY
When it comes to business growth, bigger is not always better! The key to achieving real growth is to change the way we think about it: It's about your organization reaching its greatest potential, not maximum size. Based on ten years of research and exclusive interviews by the author, Bigger Isn't Always Better identifies seven key habits of mind that lead to real growth, and shows, through powerful examples, how they have been apphed successfully around the world.
"An important, wise, and practical book, free of glib jargon and business homilies. Tomasko cites lively, current examples showing how to uncover hidden opportunities, and offers original and unpretentious advice on how to master the concept of growrth on your own terms."
— Jeffrey Sonnenfeld, Senior Associate Dean and Lester Crown Professor of Management Practice, Yale School of Management; author of The Hero's Farewell
"Bob Tomasko's premise that corporate 'supersizing' does not necessarily... Tovább

Fülszöveg

BUSINESS/STRATEGY
When it comes to business growth, bigger is not always better! The key to achieving real growth is to change the way we think about it: It's about your organization reaching its greatest potential, not maximum size. Based on ten years of research and exclusive interviews by the author, Bigger Isn't Always Better identifies seven key habits of mind that lead to real growth, and shows, through powerful examples, how they have been apphed successfully around the world.
"An important, wise, and practical book, free of glib jargon and business homilies. Tomasko cites lively, current examples showing how to uncover hidden opportunities, and offers original and unpretentious advice on how to master the concept of growrth on your own terms."
— Jeffrey Sonnenfeld, Senior Associate Dean and Lester Crown Professor of Management Practice, Yale School of Management; author of The Hero's Farewell
"Bob Tomasko's premise that corporate 'supersizing' does not necessarily correlate with true growth is not only insightful but also dispels much of the traditional dogma of the business world. Rather than theorize, he provides real-world examples and convincingly establishes his case. If you have ever pondered the best ways to grow a company - what works and what doesn't - you will truly enjoy Tomasko's book."
— JJ. Finkelstein, President & CEO, RegeneRx Biopharmaceuticals
"The quest for growth at any cost has led many a great organization down an unhealthy path. In outlining both the psychological and economic underpinnings of grov^rth, Bob Tomasko has given us an insightful and useful antidote to the overly simplistic 'how-to' guides. A worthwhile read!"
— Len Schlesinger, Vice Chairman & Chief Operating Officer, Limited Brands
"Tomasko's richly documented book punctures a well-entrenched myth: that growth is only a numbers game. With compelling stories and an intriguing set of scientific evidence, he introduces a totally new paradigm, i.e., that sustainable growth comes mostly from learning how to spot and exploit untapped market opportunities. His new corporate heroes - the 'growers' - are formidable corporate transformation agents. Upon reading Tomasko's book, one can't help looking around in our organizations to detect hitherto hidden 'growers' and turn them loose to rejuvenate our businesses."
— Jean-Philippe Deschamps, Professor of Management, IMD, Lausanne (Switzerland)
co-author of Product Juggernauts Vissza