Business Class - Course book

Fülszöveg

BUSINESS CLASS
Business Class is a topic and skills-based course for business
professionals and students of business at an upper-intermediate to
advanced level of English.
The course will develop students' oral and written communication
skills, while at the same time enlarging their knowledge of the
business world.
THE COURSE BOOK COMPRISES 15 UNITS AS FOLLOWS:
• 12 units which focus on business topics such as Corporate
Strategy, Marketing Ethics and Pan-European Advertising.
The topics are developed through a variety of authentic reading
and listening materials and culminate in a case study which
involves the students in a role play, simulation or problem-solving
activity.
• 3 units which provide training in the key business skills required
for negotiations, presentations and meetings.
The emphasis is on improving both the organisational and
language skills needed for students to perform more effectively in
the world of international business.
KEY FEATURES:
•... Tovább

Fülszöveg

BUSINESS CLASS
Business Class is a topic and skills-based course for business
professionals and students of business at an upper-intermediate to
advanced level of English.
The course will develop students' oral and written communication
skills, while at the same time enlarging their knowledge of the
business world.
THE COURSE BOOK COMPRISES 15 UNITS AS FOLLOWS:
• 12 units which focus on business topics such as Corporate
Strategy, Marketing Ethics and Pan-European Advertising.
The topics are developed through a variety of authentic reading
and listening materials and culminate in a case study which
involves the students in a role play, simulation or problem-solving
activity.
• 3 units which provide training in the key business skills required
for negotiations, presentations and meetings.
The emphasis is on improving both the organisational and
language skills needed for students to perform more effectively in
the world of international business.
KEY FEATURES:
• Extensive use of authentic material
• Development of all four language skills
• Focus on advanced-level grammar and vocabulary
• Oral and written activities based on case-study materials
• Emphasis on developing key business communication skills
• Writing tasks based on the London Chambers of Commerce
English for Business examination (Level 2 and 3)
The course comprises a Course Book, set of 2 cassettes, and a new
Teacher's Book which includes classroom notes and answer key: Vissza