Harvard Business Review on Breakthrough Thinking

Fülszöveg

Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist—the Harvard Business Review has published some of the best thinking on how to organize for innovation. This collection highlights leading ideas for incorporating the power of creativity into your strategic outlook.
CONTENTS:
• How to Kill Creativity (Teresa M. Amabile)
• Spark Innovation through Empathic Design (Dorothy Leonard and Jeffrey F. Rayport)
• Putting Your Company's Whole Brain to Work (Dorothy Leonard and Susaan Straus)
• A Film Director's Approach to Managing Creativity (Eileen Morley and Andrew Silver)
• What's Stifling the Creativity at CoolBurst? (Suzy Wetlaufer)
• The Discipline of Innovation (Peter F. Drucker)
• Interpretive Management: What General Managers Can Learn from Design (Richard K. Lester, Michael ]. Piore, and Kamal M. MaIek)... Tovább

Fülszöveg

Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist—the Harvard Business Review has published some of the best thinking on how to organize for innovation. This collection highlights leading ideas for incorporating the power of creativity into your strategic outlook.
CONTENTS:
• How to Kill Creativity (Teresa M. Amabile)
• Spark Innovation through Empathic Design (Dorothy Leonard and Jeffrey F. Rayport)
• Putting Your Company's Whole Brain to Work (Dorothy Leonard and Susaan Straus)
• A Film Director's Approach to Managing Creativity (Eileen Morley and Andrew Silver)
• What's Stifling the Creativity at CoolBurst? (Suzy Wetlaufer)
• The Discipline of Innovation (Peter F. Drucker)
• Interpretive Management: What General Managers Can Learn from Design (Richard K. Lester, Michael ]. Piore, and Kamal M. MaIek)
• Value Innovation: The Strategic Logic of High Growth (W. Chan Kim and Renée A. Mauborgne)
The Harvard Business Review Paperback Series
From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, the Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.
ISBN 1-57851-181-X
978157851181590000 Vissza