Fülszöveg
Learn how to leverage your assets into business ownership with
StflttínjiliiiirOwii
The climate has never been better for startins your own business-there are more banks and capitalists willins to help you launch a new business than ever before. All you need is the will .this book shows the way
Starting Your Own Business takes you through all of the steps of starting a new business with virtually no personal start-up capital. You'll learn:
• How to determine your assets and liabilities, what leveraging is, and how to leverage your assets to the maximum
• How to devise a business plan guaranteed to get you the money you need—including how to research, write, and present the plan
• How and when to go about hiring a lawyer and an accountant and how to get your money's worth out of them
• How to find money through partners, bankers, state governments, venture capitalists, and other sources
• How to make final start-up decisions, from naming your company to choosing a...
Tovább
Fülszöveg
Learn how to leverage your assets into business ownership with
StflttínjiliiiirOwii
The climate has never been better for startins your own business-there are more banks and capitalists willins to help you launch a new business than ever before. All you need is the will .this book shows the way
Starting Your Own Business takes you through all of the steps of starting a new business with virtually no personal start-up capital. You'll learn:
• How to determine your assets and liabilities, what leveraging is, and how to leverage your assets to the maximum
• How to devise a business plan guaranteed to get you the money you need—including how to research, write, and present the plan
• How and when to go about hiring a lawyer and an accountant and how to get your money's worth out of them
• How to find money through partners, bankers, state governments, venture capitalists, and other sources
• How to make final start-up decisions, from naming your company to choosing a location to selecting a staff
• How to^ get "maximum bang for your buck," including "guerrilla marketing" techniques that can help you produce twice the sales results at half the cost
• How to safely cut corners on equipment, inventory, and staff costs
• How to set up shop (includes samples of business forms, permits, licenses, insurance policies, and fees)
JOHN WILEY & SONS Business/Law/General Books Division 605 Third Avenue, New York, N.Y 10158-0012
The most perpetuated myth about starting your own business is that you need a rich uncle to do it. Here are few simple facts:
1.700,000 new businesses will start up in 1987.
2. The percentase of new start-ups that succeed is actually increasing.
3. There are more lenders and venture capital sources in the game than ever before.
4. No matter how modest your personal assets, you can leverage them into profitable business ownership. Here's how.
Based on the experiences of the author's own successful "shoestring" operation, Starting Your Own Business: No Money Down explodes the "rich uncle" myth by taking you through all the steps of starting a new business with virtually no personal start-up capital. M. John Storey shows you how to determine your assets and liabilities, what leveraging is and how to leverage your assets to the maximum, find a business that best suits your needs and style, then devise a business-plan that's guaranteed to get you the money you need—including how to research, write, and present the plan.
You'll learn how and when to go about hiring a lawyer and an accountant and how to get your money's worth out of them how to find money through partners, bankers, governments, venture capitalists, and other sources and how to make those critical, last-minute start-up decisions, from naming your company to choosing a location, to selecting a staff
(continued on back flap)
(continued from front flap)
Best of all, Starting Your Own Business shows you how to get "maximum bang for your buck." You'll learn "guerrilla marketing" techniques that can help you produce twice the sales results at half the costs. It includes 25 cost-reducing tips on how to safely cut corners on equipment, inventory, and staff costs.
Storey even takes you through the formalities of setting up shop. You'll find samples of all of the business forms, permits, licenses, insurance policies and fees you'll need to be familiar with plus up-to-the-min-ute information and advice on OSHA regulations.
Whether you're "the little guy on the block" or an experienced business-person who wants to start up a multi-million dollar operation. Starting Your Own Business shows you how to move from business theory to entrepreneurial action.
About the author
M. JOHN STOREY is President of Storey Communications, Inc., a publishing company based in Pownal, Vermont. Formerly Mr Storey was Executive Vice President of Garden Way Incorporated and a manager oft Book Club Marketing at Hearst Public cations and Time-Life Books. Mf Storey is the author of The Inside Buyout.
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