The Google Story

Fülszöveg

Story
is the definitive account of one of the most remarkable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Based on scrupulous research and extraordinary access to Google, this book takes you inside the creation and growth of a company that has become so familiar its name has become a verb recognized around the world.
In 1998, Moscow-born Sergey Brin and Midwest American Larry Page set out to 'change the world' through a search engine that would organize every bit of information on the Web for free. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, they were soon taking on Microsoft and winning. Despite the bursting of the dot-com bubble they have turned a start-up investment of US$1 million into a market value of over US$40 billion.
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Readers will learn about the amazing network... Tovább

Fülszöveg

Story
is the definitive account of one of the most remarkable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Based on scrupulous research and extraordinary access to Google, this book takes you inside the creation and growth of a company that has become so familiar its name has become a verb recognized around the world.
In 1998, Moscow-born Sergey Brin and Midwest American Larry Page set out to 'change the world' through a search engine that would organize every bit of information on the Web for free. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, they were soon taking on Microsoft and winning. Despite the bursting of the dot-com bubble they have turned a start-up investment of US$1 million into a market value of over US$40 billion.
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Readers will learn about the amazing network of computers kept in specially chilled, secret rooms which store over four billion Web documents. They will discover the creative ways Google manages to make money while providing a free service, and they'll experience something of the world of Googleplex, the company's colourful Silicon Valley headquarters, where staff spend at least one day a week working on whatever creative projects they want, and receive a daily massage.
But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed. Will it be able to continue to expand and innovate while sustaining the guiding vision of its founders' mantra: DO NO EVIL? Vissza