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The Rise and Fall of Marks & Spencer

The Rise and Fall of Marks & Spencer
The Rise and Fall of Marks & Spencer The Rise and Fall of Marks & Spencer
Szerző
Judi Bevan
London
'Judi Bevan: The Rise and Fall of Marks & Spencer ' összes példány
Kiadó: Profile Books
Kiadás helye: London
Kiadás éve:
Kötés típusa: Ragasztott papírkötés
Oldalszám: 284 oldal
Sorozatcím:
Kötetszám:
Nyelv: Angol  
Méret: 20 cm x 13 cm
ISBN: 1-86197-431-0
Megjegyzés: Fekete-fehér fotókkal.
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Fülszöveg

How Britain's best loved retailer feli disastrously from grace and is finally coming back to life under a new management team 'The story of how Britain's most admired business lost friends and forgot how to influence people is vividly told by Judi Bevan ... She shows how M&S became a prisoner of its history and then a parody of it.' - Christopher Fildes, Daily Telegraph 'Why do bad things happen to good companies? Is it the fault of the customers, the competitors or the managers? Or is it, as business school professors like to argue, something more intangible such as the business model or the corporate culture? Judi Bevan allows us the chance to answer this question in the case of one spectacular corporate disaster.' - Peter Martin Financial Times 'This is the story of a very modern, very abject rake's progress in British retailing, complete with hubris, unmerited high living and miracle remedies that don't work.' - George Lucas New Statesman 'Judi Bevan spent two years delving into... Tovább

Fülszöveg

How Britain's best loved retailer feli disastrously from grace and is finally coming back to life under a new management team 'The story of how Britain's most admired business lost friends and forgot how to influence people is vividly told by Judi Bevan ... She shows how M&S became a prisoner of its history and then a parody of it.' - Christopher Fildes, Daily Telegraph 'Why do bad things happen to good companies? Is it the fault of the customers, the competitors or the managers? Or is it, as business school professors like to argue, something more intangible such as the business model or the corporate culture? Judi Bevan allows us the chance to answer this question in the case of one spectacular corporate disaster.' - Peter Martin Financial Times 'This is the story of a very modern, very abject rake's progress in British retailing, complete with hubris, unmerited high living and miracle remedies that don't work.' - George Lucas New Statesman 'Judi Bevan spent two years delving into the facts behind the swift and sad decline of Britain's top retailer, Marks & Spencer. She discovered an amazing story of rivalry and board bust-ups.' - Evening Standard Vissza

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Judi Bevan

Judi Bevan műveinek az Antikvarium.hu-n kapható vagy előjegyezhető listáját itt tekintheti meg: Judi Bevan könyvek, művek
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The Rise and Fall of Marks & Spencer The Rise and Fall of Marks & Spencer The Rise and Fall of Marks & Spencer The Rise and Fall of Marks & Spencer

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