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The Witch Doctors

What the management gurus are saying, why it matters and how to make sense of it

The Witch Doctors
The Witch Doctors
Szerző

'John Micklethwait: The Witch Doctors ' összes példány
Kiadó: Heinemann
Kiadás helye: London
Kiadás éve:
Kötés típusa: Ragasztott kemény kötés
Oldalszám: 404 oldal
Sorozatcím:
Kötetszám:
Nyelv: Angol  
Méret: 24 cm x 16 cm
ISBN: 0-434-00282-8
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Shelley called poets 'the unacknowledged legislators of mankind'. Now that honour belongs to the nnanagement gurus. It is their ideas that change our companies, our schools and hospitals, and even the Royal Family. However, even though management has replaced ideology as the sparring ground of politics and economics, too much of the theory that underpins modern management is contradictory, faddish and unreadable.
In the first critical assessment of the gurus, The Witch Doctors dissects the management-theory phenomenon. In a book that ranges from Bradford to Berlin to Beijing, john Micklethwait and Adrian Wooldridge of The Economist sort through the muddle of modern management theory, explain it in plain English and unearth the nuggets that it contains. Does it make sense - or does it drag companies in contradictory directions? Can it really help your business? And does it deserve to be treated as a serious discipline alongside economics and philosophy?
This remarkable book is... Tovább

Fülszöveg


Shelley called poets 'the unacknowledged legislators of mankind'. Now that honour belongs to the nnanagement gurus. It is their ideas that change our companies, our schools and hospitals, and even the Royal Family. However, even though management has replaced ideology as the sparring ground of politics and economics, too much of the theory that underpins modern management is contradictory, faddish and unreadable.
In the first critical assessment of the gurus, The Witch Doctors dissects the management-theory phenomenon. In a book that ranges from Bradford to Berlin to Beijing, john Micklethwait and Adrian Wooldridge of The Economist sort through the muddle of modern management theory, explain it in plain English and unearth the nuggets that it contains. Does it make sense - or does it drag companies in contradictory directions? Can it really help your business? And does it deserve to be treated as a serious discipline alongside economics and philosophy?
This remarkable book is not only essential reading for managers but for anybody who wants to understand why a discipline can be so influential but also so flatulent. Vissza

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