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Why We Buy

The Science of Shopping

Why We Buy
Why We Buy
Szerző
Paco Underhill
London
'Paco Underhill: Why We Buy ' összes példány
Kiadó: Texere Publishing Limited
Kiadás helye: London
Kiadás éve:
Kötés típusa: Ragasztott papírkötés
Oldalszám: 255 oldal
Sorozatcím:
Kötetszám:
Nyelv: Angol  
Méret: 22 cm x 14 cm
ISBN: 1-58799-044-X
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Fülszöveg


IS THERE A METHOD TO OUR MADNESS WHEN IT COMES TO SHOPPING?
"So why has the book become a bestseller? Because the author knows more about how we shop than we do. Reading it, you start to feel as if you could - and perhaps should - become a thinking, rather than a visceral purchaser, a smart not silly venturer into the retail jungle." Financial Times
"Why did I buy that? How many times have you asked yourself that question? Paco Underbill just might have the answer." Guardian
"What Underhill offers in this delightful and engrossing book is a primer in the science of shopping The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations." Newsday
"Finally, a book about the science of retailing. If you are a retailer or sell through retailers, Paco Underbill's book is a must read. For everyone else, it's a fun read!" Al Ries, co-author of The 22 Immutable Laws of Branding
"A must read book for anyone... Tovább

Fülszöveg


IS THERE A METHOD TO OUR MADNESS WHEN IT COMES TO SHOPPING?
"So why has the book become a bestseller? Because the author knows more about how we shop than we do. Reading it, you start to feel as if you could - and perhaps should - become a thinking, rather than a visceral purchaser, a smart not silly venturer into the retail jungle." Financial Times
"Why did I buy that? How many times have you asked yourself that question? Paco Underbill just might have the answer." Guardian
"What Underhill offers in this delightful and engrossing book is a primer in the science of shopping The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations." Newsday
"Finally, a book about the science of retailing. If you are a retailer or sell through retailers, Paco Underbill's book is a must read. For everyone else, it's a fun read!" Al Ries, co-author of The 22 Immutable Laws of Branding
"A must read book for anyone doing business in today's complex shopping environment. Paco has the ability to explain the dynamics of today's retail environment." Daniel J. Brestle, President, Estee Lauder Inc. Vissza

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Paco Underhill

Paco Underhill műveinek az Antikvarium.hu-n kapható vagy előjegyezhető listáját itt tekintheti meg: Paco Underhill könyvek, művek
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Why We Buy Why We Buy
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